During my time in the wilds of Australia, I felt an unshakable connection to the land and sea—a bond that made the issue of ocean plastic pollution all the more urgent and personal. The vastness of the ocean, so powerful and life-giving, is under threat from the very convenience that defines modern living. I knew that if I were to create something meaningful, it had to address this pressing issue head-on.

Thus, Clevelli Bay was born, not just as a brand, but as a commitment to change. Our products don't just avoid contributing to the plastic crisis—they actively work to prevent it. Every item in the Clevelli Bay range is crafted using ocean-prevented plastic—plastic that was intercepted and recycled before it could reach the ocean. This material is sourced from coastal communities where waste management infrastructure is limited, and where, without intervention, this plastic waste would likely end up polluting our seas.

Using ocean-prevented plastic isn’t just a nod to sustainability; it’s a tangible way of reversing the tide of plastic pollution. Each Clevelli Bay product you bring into your home represents a small victory for the ocean, a piece of waste that never made it into the water. And in this way, we’re not only reducing the demand for new plastic but also supporting the cleanup of the waste that’s already out there.

This initiative is where the ingenuity of British design meets the environmental stewardship of Australia, blending style with substance in every product we create. By choosing Clevelli Bay, our customers aren't just opting for a beautifully designed, effective cleaning solution—they're joining a movement to protect the oceans, one bottle at a time. Together, we’re making the world a cleaner, better place, starting with the very thing we all depend on: the ocean.

The Australian coastline, with its pristine beaches and diverse marine ecosystems, provided a rich palette of textures and colours that informed the aesthetic of Clevelli Bay. The design reflects the serene blues and greens of the ocean, the organic shapes of sea creatures, and the calm, restorative qualities of coastal living. Each product is a tribute to the harmony found in nature—minimalist yet striking, functional yet beautiful.

These elements translate seamlessly to the Great British countertop, where they bring a touch of coastal tranquillity into everyday life. The design isn’t just about looks; it’s about evoking a sense of calm and connection to nature, even in the hustle and bustle of modern living. The clean lines and natural motifs of Clevelli Bay products complement the sophisticated and varied styles found in British homes, adding a subtle yet distinctive accent that stands out without overwhelming.

By drawing from Australia’s natural beauty, Clevelli Bay brings a piece of the ocean into the heart of the home. On a British countertop, this blend of thoughtful design and natural inspiration serves as a daily reminder of the importance of protecting our environment—merging practicality with a quiet, elegant statement about sustainability and style.

Taking the leap from the security of a day job to the uncertainty of entrepreneurial work felt both exhilarating and daunting, but it was a decision that resonated deeply within me—something that felt not just good, but profoundly right. It wasn’t merely about starting a business; it was about committing to a vision that aligned with my values and aspirations.

The idea of creating something tangible, something that I could hold in my hands and share with others, was a powerful motivator. It wasn’t just a product; it was an embodiment of my principles—a range that combined design, sustainability, and purpose. The thought of pouring my mind and heart into this project, of working closely with like-minded individuals who shared my passion, filled me with a sense of purpose that was impossible to ignore.

Of course, the journey was fraught with risks. The barriers were many—raising finance, acquiring new skills, and the sheer uncertainty of betting my future on an untested idea. But every step, every challenge, reinforced my commitment. There’s something incredibly rewarding about facing these obstacles head-on, knowing that each hurdle overcome brings you closer to realising your vision.

The entrepreneurial path isn’t for everyone, and it certainly isn’t the easiest route. But for me, the thought of not pursuing this dream was far more unsettling than the risks involved. This journey has been a test of resilience, a deep dive into learning, and a constant exercise in creativity and problem-solving.

In the end, it’s about more than just business—it’s about creating something meaningful that reflects who I am and what I stand for. Working only with those who share this mindset has been crucial, ensuring that every decision, every product, resonates with the ethos of Clevelli Bay. It’s a gamble, yes, but one that feels inherently worth it, because it’s driven by a passion for change and a belief in the power of thoughtful, purposeful design.